Santa Coffee Celebrates 51 Years of Brazil-China Relations at the Opening of the Brazil Center in Shanghai

On August 15, 2024, Santa Coffee was honored to participate in the inauguration of the Brazil Center in Shanghai, a historic landmark celebrating 51 years of diplomatic relations between Brazil and China, established on August 15, 1973. Held in the vibrant Yangpu district, the event brought together representatives of the local government, diplomats from the Consulate General of Brazil in Shanghai, companies and institutions from both countries, with Santa Coffee as the official ambassador of Brazilian specialty coffee.

Recriamos simbolicamente o brinde histórico de 1974, quando o café brasileiro foi servido para marcar o início das relações bilaterais entre Brasil e China.

A Toast to History

The inauguration of the Brazil Center was not just a commercial celebration, but a moment of cultural connection. During the ceremony, we symbolically recreated the historic toast of 1974, when Brazilian coffee was served to mark the beginning of bilateral relations between Brazil and China. Using our specialty beans, grown in the Cerrado Mineiro and Southern Minas Gerais regions, we offered guests a tasting that highlighted rich notes of caramel, chocolate, and tropical fruits—flavors that tell the story of Brazil's passion for coffee.

Troca de cartões entre empresários chineses e Consulado Geral do Brasil em Shanghai.

The Center of Brazil: A Bridge to the Future

The Brazil Center in Shanghai is more than a physical space; it's a strategic hub for business, cultural exchange, and innovation. Designed to strengthen the presence of Brazilian companies in the Chinese market, the center will be a platform to promote products and services that bring the essence of Brazil to Asian audiences. For Santa Coffee, participating in this event reinforces our commitment to being a bridge between Brazilian and Chinese cultures, connecting people through the authentic flavor of our coffee .

Santa Coffee: Ambassador of Brazil

As the official representative of Brazilian specialty coffee, Santa Coffee brought to the event the quality and tradition that define our brand. Each cup served was a celebration of Brazil's rich coffee heritage, combined with our commitment to sustainability and innovation. "Being present at this historic moment reinforces our commitment to being more than a coffee brand: we are a bridge between Brazil and China, uniting tradition, quality, and innovation," our team declared during the event.

Looking to the Future

The opening of the Brazil Center marks the beginning of a new era of collaboration. Santa Coffee plans to partner with the center on future events, such as specialty coffee workshops and initiatives that promote Brazilian culture in China. With the Chinese coffee market booming—projected to grow at a compound annual growth rate of 17.14% and with per capita consumption reaching 22.24 cups per year by 2024—we are excited to continue bringing the flavor of Brazil to new audiences.

Long live the Brazil-China Connection!

Santa Coffee invites you to explore our blends and discover how Brazilian coffee can transform everyday moments, whether in Shanghai, São Paulo, or anywhere in the world. Follow our news and celebrate with us this union of cultures that coffee brings.

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